Ready to embark on a journey into the captivating world of linkable assets?
Buckle up, because we’re about to dive deep into what makes these digital gems the superheroes of the SEO universe. Get ready to transform your content game from ‘meh’ to magnificent!
The Marvel of Linkable Assets: An Introduction
Okay, let’s kick things off with the basics. You’ve probably heard the term “linkable asset” floating around the digital cosmos, but what exactly is it? Well, think of linkable assets as the rock stars of content—those sparkling gems that not only catch eyes but also compel others to give them a virtual high-five through backlinks.
These are the pieces of content that others can’t resist linking back to.
Now, you might wonder, “How are linkable assets different from regular content?” Great question! Regular content is like your everyday Joe—blog posts, videos, that ‘About Us’ section you hastily put together.
On the other hand, linkable assets are like the dazzling showstoppers on the content stage. They’re the pieces that others find so remarkable, so shareable, that they can’t help but link to them.
The Hard Truth About Content and Backlinks
Here’s a reality check: the vast digital expanse is overflowing with content. We’re talking blogs, videos, memes, cat gifs—the works. But brace yourself for this shocker: a whopping 94% of blog posts don’t have a single backlink!
That’s right, countless pieces of content are floating around, screaming for attention, yet hardly anyone’s giving them the virtual love they deserve.
Picture this: bloggers pouring their hearts out, video creators burning the midnight oil, and writers spinning words into gold. But sadly, their efforts often lead to crickets rather than applause. Why? Because their content lacks that special spark—the essence of a linkable asset.
The Heroic Qualities of a Linkable Asset
Now, here’s where the magic happens. A linkable asset isn’t just content; it’s a magnet for attention, a generator of backlinks, and a hub of value. Imagine creating something so compelling, so engaging, that people not only love it but can’t resist sharing it with others. That’s the power of a true linkable asset.
What does it take to don the cape of a linkable asset? Well, it’s all about value. Your content needs to be the kind that people can’t help but link back to because it’s useful, entertaining, or downright mind-blowing. It could be a unique perspective on a hot topic, a solution to an age-old problem, or even a journey into the uncharted realms of information.
Unmasking the Forms of Linkable Assets
Linkable assets come in all shapes and sizes, each with its own superpowers.
Whether it’s an infographic that breaks down complex ideas with visuals, a comprehensive guide that leaves no stone unturned, or a case study that reveals hidden truths, the possibilities are as endless as a cosmic abyss.
Think about it…
Studies and research papers might seem like a Herculean task, but they’re solid gold when it comes to linkable assets. If you can’t conduct your research, fret not! You’ve got free tools to the rescue. Interactive calculators, quizzes, and even funky polls are like catnips for engagement-hungry audiences.
Crafting Your Linkable Asset Odyssey
Creating linkable assets isn’t rocket science, but it does require some Jedi-level tactics. Here’s your roadmap to becoming a linkable asset master:
Embrace Your Inner Sherlock
Know your audience like the back of your hand. What are their desires, pain points, and interests? This knowledge is your North Star when crafting linkable assets that speak directly to them.
Slay the Research Game
Dive into your niche’s digital universe. Check out what your competitors are doing. Find out what’s trending, and dig up topics that are crying out for your unique take.
Power Up Your Content Formats
Infographics, videos, and comprehensive guides—oh my! Choose the content format that aligns with your message and suits your audience’s preferences.
S.U.C.C.E.S.S. Your Way to Glory
Craft content that’s Simple, Unexpected, Concrete, Credible, Emotionally connected, and dripping with Stories. These elements create an irresistible concoction that nobody can resist.
Don’t Forget the Design of Magic
Looks matter! A visually appealing linkable asset is like a cosmic invitation for backlinks. Infuse colors, graphics, and layouts that make your content pop.
Let the Universe Know
Your masterpiece deserves to shine! Share your linkable asset far and wide—on your blog, through guest posts, social media, carrier pigeons, you name it.
Play the Tracking Game
Launching your linkable asset into the digital cosmos isn’t the end of your adventure. Track its progress using tools like Ahrefs to see how many galaxies of backlinks you’re attracting.
What is an example of a linkable asset?
An example of a linkable asset could be an in-depth guide that provides valuable insights on a trending industry topic, attracting backlinks from other websites looking to reference authoritative content.
What is a linkable asset in SEO?
In SEO, a linkable asset refers to a piece of content, such as an infographic, guide, or research study, that possesses exceptional value and quality, encouraging other websites to link back to it naturally, thereby enhancing a site’s backlink profile and authority.
What does link assets mean?
Link assets encompass content or resources that possess such high quality, relevance, and value that they become magnets for backlinks and shares, enriching a website’s online presence and credibility.
What is linkable content?
Linkable content pertains to pieces of information, media, or resources on a website that hold significant value, relevance, and appeal, prompting other websites to link to it as a valuable reference or source of information.
The Linkable Asset Saga Continues
So there you have it, fellow voyagers—a crash course in the enchanting realm of linkable assets. These digital champions have the power to elevate your content from obscurity to stardom, all while attracting backlinks like moths to a flame. Remember, linkable assets aren’t just content; they’re your ticket to becoming an authority, a thought leader, and a shining star in your niche’s galaxy.
As you embark on your own linkable asset odyssey, keep in mind that each piece you create is a stepping stone to a brighter, backlink-dotted future.
So go ahead, wield your keyboard like a lightsaber, and craft linkable assets that leave a trail of awe and backlinks in your wake. The digital universe is waiting, so go out there and make it linkable-licious!
Ready to do some link-building to increase organic traffic and keyword rankings? Check out our case studies at Rankoverse to learn more about how we can help your business!
Jay Vin has been working in the digital marketing space since 2018. In 2020, he started focussing heavily on SEO and has come to love the art of link building. In his spare time, he enjoys going on hikes, playing tennis, and just enjoying what life has to offer.